Sunday, April 10, 2016

We've got a new App!

We are excited to announce that we are rolling out a mobile app called Cache Planner. We want our customers(YOU) to get all the information available on our website with the ease of a mobile app. On this new app you are able to access information on all of our trip packages; you can even book your trip right through the app. It also has all of our trips on one easy to read trip calendar so you can look at all your options for a certain time frame at once. Also, it has links to local events and points of interest for each trip so if you want to plan things to do on your rest days. As trips get closer you can find information on the weather for where your trip will be. Each trip package page has an area for previous customers to post reviews and pictures of their trips. There is a page for geocaching product reviews and an online shop for all your Span the Globe geo-swag including trackables and geo-coins. 

The last 12 weeks I have been learning about different social media marketing tools. Some of the platforms I got to use are: Blogger, Facebook, Twitter, Pinterest, Soundcloud, Youtube, Magisto and Jing. The ones I thought were most useful for my business were Facebook and Youtube. I also think a photo platform would be useful, but I wish I would have choose to use Instagram instead of Pinterest. 

I think Facebook would be the most useful for a business like mine because people who use travel agencies typically wouldn't follow them on Twitter, but they would look them up on Facebook to get website, hours and review information. Also customers could post pictures of their trips to our Facebook page. Youtube would be useful for a business like mine because it is a great way to get a lot more information to the customer in a short time frame, whether it is travel or geocaching tips or just information on our many different trip packages. 

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